INSTA - INTERIORS AT 100% DESIGN 2019

 
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I was excited to be selected by Camron PR to be involved in a new initiative by 100% Design at London Design Festival 2019 called Insta-Interiors. I was asked to select nine images (below) from my Instagram account @annamackiestylist and then choose one of these to create a physical set. Along with five other interiors creatives I was given a space in which to exhibit my ‘instagrammable interior’.

Taking inspiration from an image I styled for interiors website Artists & Objects (below) I pulled out certain elements to display in the physical exhibition space and developed the focus on materials, texture and form. I wanted to make the installation relevant to a 3D environment by creating more depth and juxtaposing both objects and materials.  It was important not to create waste so I used set pieces and props from past work, as well as vintage and found objects and pieces that I intend to reuse and keep. 

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100% Design created this video about the Insta-Interiors exhibition stand:

With thanks to the following brands that collaborated with me on this project:

Artists & Objects : Prop Chair, Carrara Marble Round Coffee Table

Anthology : Aspronisi Wallpaper in Morganite / Larimar

Zinc Textiles : Ace Fabric in Putty

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With thanks to the following photographers:

Oli Douglas, Lewis Rhodes, Kristy Noble, Veerle Evens and Jon Aaron Green.

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